Website Quality Audit
Why it is important
Let's illustrate the importance of web site audit by an example. You go online to shop around for something you really need. Then you find it in two places. Both offer you good discounts, etc. However, one site is slow and you come across broken links from time to time. A simple question - where will you buy?
The answer is quite natural and our research confirms that up to 27% visitors leave any site because of a broken link or slow pages. Can you afford to lose one third of your customers?
Broken links and even incorrectly rendered images can seriously damage the thing called the "credibility" of your website. Credibility is especially important in the World Wide Web, because here you don't see your seller in person and the risk of fraud is several times higher. You would certainly choose to purchase from a website that looks professional and works like a Swiss watch: its owner probably invested a lot of time and money to achieve this effect, UNLIKE a fraudster that makes a website for one week and doesn't care about what would happen to it when it finally compromises itself and loses any reputation. Web site audit is what helps you keep looking professional and instill trust.
Web site audit is a process of detecting and reporting all usability and credibility problems on a web site. It involves analysis of the site for several factors, such as:
Clean and professional look
Abandonment rate and bottlenecks in the conversion funnels
- Broken links, including missing images
- Incorrectly displayed graphics
- Slow pages
- Hard-to-reach pages
- Missing (or improperly formatted)
- META information - such a TITLE tag - that affects your search engine positioning.